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Why does the new macbook pro keyboard feels flat
Why does the new macbook pro keyboard feels flat





why does the new macbook pro keyboard feels flat

It's true that the management style he had during the 1980's definitely would have had a stronger and faster backlash in the 2020s - he would have been forced out of the company even sooner than he really was. And they really have no feeling in their hearts, usually, about wanting to really help the customers. > They have no conception of the craftsmanship that's required to take a good idea and turn it into a good product.

why does the new macbook pro keyboard feels flat

The product sensibility and the product genius that brought them to that monopolistic position gets rotted out by people running these companies that have no conception of a good product versus a bad product. And the product people get driven out of the decision making forums, and the companies forget what it means to make great products. >So the people that can make the company more successful are sales and marketing people, and they end up running the companies. So what? When you have monopoly market share, the company's not any more successful.

why does the new macbook pro keyboard feels flat

If you were a product person at IBM or Xerox, so you make a better copier or computer. >It turns out the same thing can happen in technology companies that get monopolies, like IBM or Xerox. That their voice may have been previously drown out. It sometimes feel Apple is now largely run by Tim Cook and Eddy Cue.Īlthough the new MacBook Pro do seems to show there are people in Apple that still give a damn. ( I felt both Scott and Katie had a bit of Steve Jobs in them ) Mansfield retired. That was the most neglected part of business. No one knew what to do with Apple Retail. Pretty much sums up my opinion from 20+ years of following Apple. I feel almost everything about the last generation of MacBook Pros went against what Steve would have wanted and I am glad I wasn't there when those decisions were made. You may disagree with Steve's vision and opinions, but it was strongly held and enforced. Sure, people would ask "What would Steve do?" but we also had Tim Cook pushing to optimize production, lower cost of goods and increase margins.Īpple still has Steve DNA, but it continues to be diluted. No one had Steve to rein in whatever impulse they had. Jony fixated on the new campus and things like watch bands. It was inevitable that focus would shift. He had input on almost every pixel on the screen and every button/port/display/etc on hardware.

#Why does the new macbook pro keyboard feels flat software

He would spend a couple of hours every week meeting with every software team that had user facing features. Steve would spend even more time inside the industrial design area going over prototypes. Steve and Jony would sit for hours outside of Caffe Macs going over designs. You can argue that a lot of Steve's design decisions were questionable rich Corinthian leather skeumorphism, lickable Aqua widgets, brushed aluminum window title bars, but he owned them. I have been in design meetings with Jony, and Scott Forstall, and many others whose decisions were micromanaged by Steve at every step. People are commenting this post and saying it is speculation, and until someone who directly was involved in these discussions shows up to comment, I suppose it is. Ive is gone and every one of those decisions has been reversed or at least significantly amended. It was about shaving off a small amount of volume. Personally I don't believe this was about forcing users to pay for upgrades primarily. Replaceable RAM and SSD being lost is still painful. You were better off charging from the right (IIRC) rather than the left. Worst of all, it was the loss of the much-beloved MagSafe. The USB-C cable situation was and continues to be a nightmare as different cables support different subsets of data, power and video and, worse yet, different versions of each of those. USB-C only was a philosophical move rather than a practical one that forced people everywhere to carry dongles.

why does the new macbook pro keyboard feels flat

The butterfly keyboard was Ive shaving off 0.5mm of the width for a worse user experience with a higher production cost and less reliability. Touch Bar? This was nothing more than adding expense to raise the ASP (Average Selling Price) of Macbooks, that had fallen precipitously low from a shareholder perspective because of the superb value-for-money proposition that was the 13" Macbook Air. The 2016 wasn't leadership, it was Johnny Ive without Steve Jobs bringing him back to reality.







Why does the new macbook pro keyboard feels flat